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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

Factors affecting purchasing decisions include your company’s market leadership, reputation, and visibility. You will undoubtedly spend that time in numerous meetings, perhaps entangled in office politics or navigating hoops as the legal and procurement departments investigate your business. Every supplier is unique.