Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JANUARY 16, 2023

Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Creating thought leadership and insight campaigns. Spend focused on BD technology, social media/web site and thought leadership. Thought leadership/content marketing campaigns.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. In the Real World Adam Svhoenfeld, co-founder of Keyplay.io

Co-Creation 86

Co-Creation Artificial Intelligence Sales Onboarding 86

SmartKarrot

JUNE 12, 2023

Role: Customer Success Specialist Location: United States (Remote) Organization: SwiftComply As a Customer Success Specialist, you’ll respond to incoming emails, phone calls, and video requests from more than 400 government agencies and their service suppliers in a courteous, timely, and individualised manner.

Customer Success 19

Customer Success Co-Creation Customer Life Cycle Stakeholders 19

SmartKarrot

SEPTEMBER 1, 2022

Factors affecting purchasing decisions include your company’s market leadership, reputation, and visibility. According to Sam Odio, co-founder, and CEO (Chief Executive Officer) of Freshplum , “it’s not rare to have a 6-12 month sales cycle when selling to Fortune 500 firms, which may be very hard for a startup.”

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10