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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Emotional intelligence 6. Emotional intelligence Key account managers work with others, in dynamic, high pressure situations. That's why emotional intelligence is an essential skill. Related courses: Empathy & Emotional Intelligence at Work. Emotional Intelligence at Work.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 100% Revenue and Profit.

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