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Navigating Fierce B2B Competition

Luminas Strategy

Then, because knowledge is power, we help them to gain alignment on the value they deliver. B2B organizations need a customer-obsessed growth engine — a perpetual business motion designed to grow revenue, profit, and customer retention efficiently and consistently. The result?

B2B 52
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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 100% Revenue and Profit.

Meetings 100
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IMPACT Over the Years

Brooks Group

We recently worked with a client in the construction industry that was dealing with multiple weeks of delayed shipment. The company had shown no profit for five consecutive years. Management now had one year to break even, and two years to turn a profit, otherwise the company would be shut down.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

Sales teams can close more deals in the same amount of time, resulting in higher profits. But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Benefits of a streamlined sales cycle: 1.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Understand relationship management strategies and best practices to win and retain profitable customers. Key account managers: identify and qualify opportunities align value propositions propose solutions understand buying decisions negotiate and close deals Just like sales people. Strategic Account Management.

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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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Unlock Apply: The 4th Key Fundamental of IMPACT Selling®

Brooks Group

I know this ties in deeply with the Probe step, but the strength of your value formula (your ability to apply a solution) is directly proportional to the quality and quantity of the questions you ask. Most people have value propositions that involve saving or making their customer money. Building out your value formula.