Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). 100% Revenue and Profit. 57% I don’t know.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

AUGUST 14, 2022

Understand relationship management strategies and best practices to win and retain profitable customers. Key account managers: identify and qualify opportunities align value propositions propose solutions understand buying decisions negotiate and close deals Just like sales people. Strategic Account Management.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Arpedio

MARCH 26, 2024

It serves as the foundation for building strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue and profitability. Value Proposition: Clearly articulate the value proposition of the proposed solution, highlighting the benefits, advantages, and return on investment (ROI) it offers.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Arpedio

JANUARY 9, 2024

Demonstrating Value to Clients: Clients, just like any stakeholder, appreciate transparency and evidence of value. Sharing these insights with clients not only builds trust but also reinforces the value proposition of your services. Ready to increase customer lifetime value? Superior together.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

SmartKarrot

MAY 30, 2022

Aligned with the Customer Value proposition, define specific KPIs proving the value of the solution for the clients. Guide the clients with explicit proof of value targets and specific ways to measure, test and improve upon these targeted KPIs. Manage the customer journey and maximize the value to the users.

Customer Success 3

Customer Success Value Proposition Construction Onboarding 3

SmartKarrot

NOVEMBER 9, 2022

Some aspects of account planning are constructing a sales strategy, developing a consistent technique for gathering background information on important clients, and establishing relationships based on proactive management and support. It takes both art and science to handle key accounts. One source of truth. Sales account planning.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10