SalesGlobe

MARCH 16, 2023

I would bet you haven’t gone a day without seeing vehicles on the road advertising skilled trades such as construction, HVAC, plumbing and electrical service. There are two ways to address both of these challenges: Pay-for-performance and the Employee Value Proposition (“EVP”).

Supply Chain 52

Supply Chain Value Proposition Manufacturing Innovation 52

Arpedio

JANUARY 9, 2024

Sharing these insights with clients not only builds trust but also reinforces the value proposition of your services. Utilizing CSAT scores allows you to gauge how well your team is meeting client expectations. Ready to increase customer lifetime value? Try ARPEDIO's Account-Based Selling Platform!

Account Management 52

Account Management Management Client Relationships Account Planning 52

ACT

FEBRUARY 15, 2022

Sales and profits are apt to suffer unless a business finds new markets for its products and services. Perhaps the product’s value proposition and key messages no longer resonate with your current market. You can also track results and modify marketing campaigns to ensure your diversification strategy is meeting your goals.

Business Growth 59

Business Growth Supply Chain Small Business Construction 59

SmartKarrot

OCTOBER 13, 2023

A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation. This feedback, whether laudatory or constructive, serves as a compass, guiding enhancements and tweaks.

Innovation 10

Innovation Negotiation Value Proposition Account Management 10

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

CMOE

JULY 23, 2021

Businesses that have leaders who are committed to their strategies grow faster and are more profitable than their counterparts. With a clear strategy in place, leaders are better able to meet short-term expectations and manage pressures and decisions in a way that aligns with and sustains the company’s overarching mission and vision.

Supply Chain 91

Supply Chain Value Proposition Decision-making Innovation 91

Zendesk

DECEMBER 13, 2021

Whether it’s writing sales pitch emails to prospective customers, constructing a brand-new sales strategy for each client, or searching the company website for the mission statement, sales reps are likely wasting time finding and producing material you can simply give to them. Purpose: your company’s reason for being (other than profit).

Sales 98

Sales Value Proposition B2C Construction 98

SmartKarrot

NOVEMBER 9, 2022

Some aspects of account planning are constructing a sales strategy, developing a consistent technique for gathering background information on important clients, and establishing relationships based on proactive management and support. It takes both art and science to handle key accounts. One source of truth. Account-based marketing.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10