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Top Tactics for Selling to a Buying Committee

Brooks Group

Effective communication and value proposition alignment are key to overcoming this challenge. Customize Your Approach Tailor your messaging and value proposition to resonate with the specific needs and priorities of each committee member.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. Personas and buyer profiles.

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Navigating Fierce B2B Competition

Luminas Strategy

Then, because knowledge is power, we help them to gain alignment on the value they deliver. B2B marketing, sales, and product leaders must establish the connection between buyer value and growth, lead their teams to think differently about value, and encourage the development of new behaviors.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Focus your value proposition: It’s more important than ever to drive home your value to buyers.

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Customer Advisory Board Advice: Learn to Love the Pain

Farland Group

But, if you can find a way to leave defensiveness at the door and take a few steps to keep things constructive you will gain much more. Value and vision – Start with value proposition and vision and ask for advice on how to get there.

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What is product-market fit? Examples and strategies to find it

Zendesk

Product-market fit is essential for companies to understand their customers, their value proposition and the reason why customers buy from them,” says Jeremy Ambrose, Director of entrepreneurial spark at Zendesk. Define your value proposition Your value proposition is a summary of the benefits you offer to potential customers.

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A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Strategic Communications

Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition. Consider: Kongo Gumi, a construction company in Japan that was established in 578. Sean’s Bar, an Irish bar founded in 900. Mount Gary Rum in Barbados, founded in 1703.