Remove Consumer Services Remove Customer Experience Remove Digitalization Remove Facilitation
article thumbnail

Book review – Managing Brands

Red Star Kim

Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com). And use P2P (Peer-to-Peer) marketing to win further customers (a key part of referrer management strategies ).