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Book review – Managing Brands

Red Star Kim

In professional services there is only Accenture at 31 (which has grown 15%). Vision – What will meeting the need with data look like? Cisco (technology) is at 15, J P Morgan at 24, Salesforce at 36, Goldman Sachs at 49, HSBC at 65, 3M at 69 and LinkedIn at 81. Who is invested in project’s results? Is there logic in the solution?