Remove Customer Experience Remove Customer Knowledge Remove Customer Success Remove Investors
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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

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The 15 best online sales training programs in 2022

Zendesk

B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). Successful B2B sales reps must have a wealth of product, market, and customer knowledge so that they can convince savvy company decision-makers that their product or service will solve their problems.