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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. It is absolutely essential to success today. CXM vs. CRM: Do you need both? This is where CXM shines. The basics: What CXM actually is.

CXM 520
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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

Just like how the sales and marketing departments are most effective when they work together, the customer experience is something that the entire organization has to work together for. CX has to start from the top – it is a leadership responsibility. How to measure customer experience? This is a well-established fact!