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The Role of the Key Account Manager in Boosting Customer Success!

SmartKarrot

A key account manager plays a pivotal role in increasing customer success. These individuals work with your customers in a way that develops long-term relationships. These skills will ensure that a KAM can boost customer success. . There are a few ways a KAM can deliver more value to your most prized customers.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Planning Account Planning is the process of developing a strategic plan for managing and growing key accounts, typically involving collaboration between sales, marketing, and customer success teams. The goal is to establish trust, drive sales, and help customers achieve their business objectives.