The Future of SAM – Revisited
Strategic Account Management Association
AUGUST 24, 2021
Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. 4 Facilitative style.
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