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Value selling framework & methodology for 2022

Zendesk

In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value. Why bother meeting with a sales rep just to learn information you can find on a website? A remarkable 87% of high-growth sales organizations now use a value-based approach to sales.

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Selling the solution: Why solution sales are taking over

Zendesk

Legal teams need airtight cybersecurity to keep their clients’ information safe. Stage 5: Present your value. The main goal of solution selling is to show your potential buyers why your company’s product or service is the exact solution to their issues. Only 18% of salespeople that buyers meet with are seen as trusted advisers.

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