Cybersecurity Decision-making Meetings Value Selling 
Zendesk
MAY 23, 2022
In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value. Why bother meeting with a sales rep just to learn information you can find on a website? A remarkable 87% of high-growth sales organizations now use a value-based approach to sales.
Zendesk
APRIL 21, 2022
Solution selling doesn’t immediately throw all the focus on the product. Instead, it involves a more consultative selling approach that shows what the product or service can do for a prospect to make their lives easier. But like all derivatives, this methodology has key elements that make it unique.
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