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Sharing Perspective: Four Ways Sellers Can Stay Relevant During the COVID-19 Pandemic

Miller Heiman Group

Our 2019 World-Class Sales Practices Study showed that lead conversion and quota attainment were both down by double digits (13% and 10%, respectively). decision makers involved in a deal and the sales cycle stretching beyond 5 months. Then consider the buying influence’s buyer persona, which reflects their decision-making style.