Decision-making Download Global Accounts Key Account Management 
Cosawi
JULY 14, 2021
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.
KAM With Passion
MARCH 17, 2022
I invite you to read the whole post and then to download the 3 Complementary Capabilitie s one-pager that summarises the thinking behind this post with a single graphic. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Key Account Management.
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