KAM With Passion

MARCH 17, 2022

I invite you to read the whole post and then to download the 3 Complementary Capabilitie s one-pager that summarises the thinking behind this post with a single graphic. Other relevant KPIs measure how efficiently the sales process is driven from its early stage to the final decision. Unfortunately, this happens very often.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

SBI Growth

FEBRUARY 2, 2013

Download the SBI webinar “Designing Inside Sales” by clicking here. One additional key fact to consider – before the average sales rep contacts a customer, they are almost 60% through the decision process. That doesn’t mean that your Field Sales and Customer / Global Account managers aren’t needed. Get Started.

Global Accounts 121

Global Accounts Logistics Sales Decision-making 121

Cosawi

FEBRUARY 29, 2020

In these disruptive times, where the SAM role is growing ever-more complex, the strategic accounts organization has a tremendous opportunity to leverage Marketing as their quarterback, especially when SAMs seek personalized, actionable insights and value solution alongside the customer decision-making journey. Previous Page.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Download the Article HERE. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52