Decision-making Global Accounts Innovation Prioritization 
Strategic Account Management Association
JULY 13, 2021
Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.
KAM With Passion
NOVEMBER 11, 2020
By talking to each other and by making sure that conversations are meaningful to both parties. The evolution of social and economic parameters or business models and the disruption caused by the sanitary crisis do not make them less important. KAM is a strategic initiative which comes on top of plain Account Management.
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