Customer Think

DECEMBER 30, 2023

What do you sell? Is it the product, an experience, or both? Is a product just a solution, or does it provide a unique experience? As Steve Jobs rightly said, “You need to start with the customer experience and work backward to the technology.” Businesses focus on improving the tech behind their product.

Customer Experience 78

Customer Experience 78

Customer Think

DECEMBER 30, 2023

Reflecting on 2023, it’s clear that the Customer Experience (CX) Landscape continues to undergo a profound Transformation. In my experience working with leading organizations at McorpCX, it’s clear that these shifts aren’t just trends…but are actively reshaping the foundations of how businesses interact with their customers.

Customer Experience 64

Customer Experience Organization 64

Customer Think

DECEMBER 30, 2023

I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. One area that will feel the influence of AI keenly is customer market research. I thought we could discuss this here today since it likely affects many of you readers, too.

Marketing 59

Marketing 59

Customer Think

DECEMBER 30, 2023

As you probably know, videos have taken the lead in content consumption, so creating videos is a great way for businesses to generate leads and boost sales.

Sales 59

Sales Digitalization Marketing 59

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

DECEMBER 30, 2023

Last week The Petrova Experience, like many companies, hosted our holiday party. In good customer experience fashion, we put significant effort into finding the perfect location. We agonized over the details of choosing the perfect food. And we made it an imperative to find a team that delivered excellent customer service.

Customer Experience 52

Customer Experience 52

Customer Think

DECEMBER 30, 2023

Happy New Year! I want this year to be your best year ever for creating amazing customer service and experiences. And for everything else, too! But as it applies to the customer experience, I thought it would be fun to share some ideas we need to do more of. With that, here are 10 ideas.

Customer Experience 49

Customer Experience 49