Fri.Apr 19, 2024

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Customer Experience Strategy: Paradigm Shift!

Customer Think

According to Forrester Research, in 2023, for the second year in a row, the quality of customer experience among U.S. brands declined. In addition, the Average American Customer Satisfaction Index (ACSI) was 77 (a C+ grade) in 2023 and has been hovering in the mid-70s for years. What’s the missing link?

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Why Continuous Recruiting Matters

Farland Group

Every year brings turnover of Board membership due to retirement, role changes in the C-Suite, and the natural completion of membership terms. My colleague Jane Hiscock recently shared a blog, ‘ Always Recruiting: The Secret to a Successful Advisory Board ’ outlining the importance of continuous active recruiting and shared guidelines for overcoming Board membership challenges.

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7 Key Strategies For Growing Your Brand Using Short-Form Video Content

Customer Think

Short-form video content has emerged as a crucial tool for brand growth. Not only has it been recognized as the most popular and effective social media content format, but a significant portion of marketers (33%) are investing more in this strategy than any other.

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Using Microsoft Products and Apps with Insightly CRM

Insightly

It’s the ultimate ‘this or that’ question in business: does your company use Microsoft Office 365 or Google Workspace? Did you know that globally, it’s nearly a dead even split? According to NinjaOne , “Google Workspace tends to be more popular among businesses, holding 50% of the market compared to Microsoft 365’s 45% market share.” The good news is that you are all set either way with Insightly.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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5 Ways to Revamp Your Advertising Strategy to Drive Better Consumer Relationships

Customer Think

Between the death of the third party cookie and the birth of AI, the face of the internet is getting a major makeover. To keep your business thriving, you’ll need to make some major changes to your marketing strategy.

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Using Google Products and Apps with Insightly CRM

Insightly

Google Workspace vs. Microsoft Office 365. It’s the battle royale of the business world and there is no clear, dominant winner. Globally, it’s nearly a tie. According to NinjaOne , “Google Workspace tends to be more popular among businesses, holding 50% of the market compared to Microsoft 365’s 45% market share.” If you are using Insightly, you don’t need to worry either way.

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The Power of Atomic Change to Unlock Quantum Growth in Any Business

Customer Think

Organizations must be agile and adaptable to thrive in today’s rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this is no longer the only path to success and is certainly not the most effective.

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Customer screw-ups are your fault

Customer Think

Some of your Customers are idiots. Hey, full disclosure, that includes me. In fact, in some circles, I’m known as the “LCD,” or least-common denominator. As the joke goes, Z is the dimmest bulb in the group, and as such, if I get something, everybody should be able to understand it.

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Creating an IoT Product MVP: Rationale and Steps for Development

Customer Think

It is obvious that the Internet of Things (IoT) stands ready to transform various aspects of our daily routines. While this innovation has endless different applications, some that stand out in the market are smart home automation and health-tracking wearables.

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Influence of CIOs on Digital Transformation Strategies

Customer Think

In the face of the quick evolution of technology and the digital realm, companies in every sector are now contending with the urgent pressure to evolve. So, how do they adapt to this need for change?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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From flexibility to cross-functional alignment: Four trends impacting the customer success space in 2024

Customer Think

Forget business as usual. In 2024, businesses face shifting customer expectations, evolving technology, and global economic uncertainties. In this challenging environment, prioritizing customer success (CS) isn’t an option; it’s a lifeline. Customer-focused companies grow 2.5 times faster than companies not prioritizing CS.

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Embracing AI to Enhance Customer and Employee Experience with Elizabeth Tobey

Customer Think

How to Seamlessly Implement AI into Your Customer Support Process Shep Hyken interviews Elizabeth Tobey, Head of Marketing for Digital and AI at NICE. She talks about testing, implementing, and embracing AI to increase customer and employee satisfaction.

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Seeing is Believing: How user-generated visuals unlock Gen Z’s purchase power

Customer Think

Consumer trust has become the modern-day holy grail for brands and retailers in the era of endless online shopping choices. If a product listing doesn’t inspire confidence, shoppers can abandon a potential purchase with a single click.

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