Thu.Feb 08, 2024

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below.

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Leaders: Here’s How to Drive Seller Productivity in 2024

SBI Growth

Sellers today have an unenviable job: buyers are increasingly conservative, and deals are taking longer to close. A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity. For sales leaders seeking to escalate growth projections in 2024, it’s time to rethink how sales enablement should be done.

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15 Customer experience predictions for 2024

Customer Think

For the last five years, around this time, I’ve compiled a set of customer experience-related predictions for the coming year. For each article, I gather together a set of predictions that have been sent to me over the preceding month.

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5 Quality Sales Activities Other Than Pitching and Closing

The Center for Sales Strategy

Spending time observing salespeople is something all leaders should do occasionally. You can learn so much more by observing first-hand how your salespeople interact with clients and customers. This can work by physically accompanying a salesperson in the field or translating to online sales by listening to sales calls or observing emails and chats.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Better Customer Relations = Profit Growth

Groove HQ

Improving your customer relations can be business-changing. Lower churn, higher LTV and more raving fans! The post Better Customer Relations = Profit Growth appeared first on Groove Blog.

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The Future of CX in Retail

Customer Think

As 2024 unfolds, the dynamic landscape of retail invites the evolution of how retailers approach customer experience (CX). Businesses are eager to provide customers with heightened shopping experiences to meet their distinctive buying behaviors and expectations.

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PBTO: Asking the Right Questions and Questioning the right things with Dr. Alan Barnard

Customer Think

Podcast: Play in new window | Download Subscribe: Email | RSS In this conversation with @DrAlanBarnard, we explore how the principles of the Theory of Constraints (originally created by Dr. Eliyahu Goldratt) can be used to not only drive significant business results but also to help us make high stake decisions as leaders.

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Good Morning, Sales – March 2024

Arpedio

What to Expect Event Details Speakers Sign Up March 14, 2024 | 8.45 AM | Copenhagen Customer Insights and Tech Empowerment at Maersk Join us for the upcoming session in our insightful event series, 'Good Morning, Sales,' hosted by ARPEDIO and Salesforce. Sign up here What to Expect We are excited to introduce Mireille Patoine , Strategic Insights Lead at Maersk, and Alexandre Audi , Senior Sales Enablement Strategy Manager, for a captivating discussion guided by Morten Junge at the headquarters

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Maximising Customer Understanding: The Smart Shortcut to In-Depth Market Insights

Customer Think

Do you always need the market research studies you run? I am frustrated by marketers who run to conduct a survey whenever they have a question, rather than ending their search with one.

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Account management software: What is it, and what are the best tools?

PandaDoc

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market. That way, you can make an educated choice about which suits your requirements the best.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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30 Years On, We Still Don’t Put the Customer First

Customer Think

Many people trace the birth of the consumer Internet to about 1994. Soon marketers saw ‘digital’ as the key to transforming customer relationships. It was supposed to provide an inexpensive, magical way to deliver personalized experiences and continuous interactions and relationships.

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Navigating through IT Leadership challenges

Customer Think

The journey of transformation is not just on the path of implementing the latest tools. From evolving technologies to dynamic organizational needs, IT leaders must navigate a complex landscape to ensure seamless operations and innovation. Leaders must steer through a dynamic landscape where challenges are as abundant as opportunities.

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Going Beyond Sentiments: Emotion Analysis

Customer Think

Emotions do matter: Sentiment and Emotion Analysis You have done everything you can to please your customers. In every aspect, your team of professionals provided the best possible service from the operational side; you are confident in your work. But what do your customers really think?

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