Strategic Account Management Association

JUNE 14, 2021

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. Three Key Learnings.

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Strategic Account Management Association

JULY 13, 2021

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

Account Management 591

Account Management Innovation Co-Creation Organization 591

The Chapman Group

DECEMBER 8, 2020

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Facilitating, leading, managing and coaching the account team.

Account Management 133

Account Management Management Value Proposition Account Planning 133

The Chapman Group

AUGUST 23, 2020

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Facilitating, leading, managing and coaching the account team.

Account Management 78

Account Management Management Value Proposition Account Planning 78

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Clearly defining the executive sponsor role.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

SEPTEMBER 14, 2022

Facilitate performance reviews and coaching sessions, encouraging team members to continuously grow. Maintain Pinnacle and PinnacleTech values of excellence, impact, growth, and innovation. Work with global accounts to drive success through initial onboarding, product adoption, retention, and identifying value-add features.

Customer Success 3

Customer Success Global Accounts Performance Review Customer Experience 3