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Strategic Account Management Best Practices Checklist

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Facilitating, leading, managing and coaching the account team.

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The Strategic Account Manager within a “Best-in-Class” Strategic Account Management Program

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Facilitating, leading, managing and coaching the account team.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.