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Tips for Building a Highly Effective Sales Training Program

Brooks Group

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

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What Is Role-Specific Sales Training

Brooks Group

There are no one-fits-all solutions for sales training. The best programs are the ones tailored to your organization and sales force. That is where role-specific sales training comes in. For a program to be effective, it must be tailored to the needs of your sales force; otherwise, it can be counterproductive.

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Make Your Sales Analytics Data Actionable with These Three Strategies

Miller Heiman Group

CRM systems and supporting sales technology platforms give sales leaders access to rich amounts of data. The challenge for many sales leaders is extracting actionable insights from the data that can be used to coach your sales team to achieve higher win rates. There is nothing magical about sales analytics.

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A New View of Selling: Introducing Scout by Miller Heiman Group and Strategic Selling® with Perspective

Miller Heiman Group

Sellers need technology and a methodology to succeed. But here’s the problem: No sales technology on the market is connected to a successful sales methodology. And when it comes to sales methodologies, it’s difficult to sustain over time, monitor seller adoption and ROI, and achieve CRM integration.

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The Time is Now for Manufacturers to Invest in Sales Transformation

Miller Heiman Group

Buyers are more informed than they’ve ever been, and expect manufacturing sellers to deliver a personalized and individualized sales approach that includes both technical product knowledge and a deep grasp of their clients’ business, including meeting the needs and wants of a growing number of diverse decision-makers.

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Sales Technology Investments are Accelerating, but Training is Lagging Behind

Miller Heiman Group

Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But sales technology doesn’t end with CRM. In the CSO Insights 2018 Sales Operations Optimization Study , we identified 25 additional sales technologies in which companies are actively investing.

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Sales Technology Investments are Accelerating, but Training is Lagging Behind

Miller Heiman Group

Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But sales technology doesn’t end with CRM. In the CSO Insights 2018 Sales Operations Optimization Study , we identified 25 additional sales technologies in which companies are actively investing.