Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.
Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Yet when you look at account-based marketing campaigns, we often see a product-focused orientation that endorses a siloed, less customer-centric approach.
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