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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

By Salesforce’s own account, in the year 2000, the company hired “actors to stage a mock protest outside a Siebel Systems conference. “The End of Software” protest staged by Salesforce in 2000 1. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.