article thumbnail

Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

article thumbnail

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

Connected expertise – to help us perform as one team 67% success rate in tenders The firm offers two diplomas – in clinical risk and claims management (established in 2000) and in housing which is endorsed by the Chartered Institute of Housing (from January 2023). The client perspective is also crucial.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.

article thumbnail

KAM Customer Life Cycle

Jermaine Edwards

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability.

article thumbnail

Investment in Community: 2020 Strategy and Performance Management Cohort Recap

ClearPoint Strategy

The first ClearPoint Strategy and Performance Management Cohort, a program created and run in partnership with ELGL, wrapped up with raving reviews from participants, mentors and ClearPoint team members. We wanted to take our talent and expertise and deploy it to a cause that we were passionate about. City of Baltimore, MD.

article thumbnail

Being a servant leader – Servant Leadership

MDI Training

Being a servant leader “Servant Leadership” is a concept by Robert Greenleaf that describes the manager as a servant to their employees. A talent management executive at a large international corporation told me one day, “I don’t believe in the honest intent of servant leadership. ” Trick or mission?

article thumbnail

How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

By Salesforce’s own account, in the year 2000, the company hired “actors to stage a mock protest outside a Siebel Systems conference. “The End of Software” protest staged by Salesforce in 2000 1. They have cornered the tech service market and their profits continue to grow.