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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Being a servant leader – Servant Leadership

MDI Training

Being a servant leader “Servant Leadership” is a concept by Robert Greenleaf that describes the manager as a servant to their employees. A number of well-known authors and CEOs of companies such as Starbucks, Nordstrom and SAS followed him in designing and practicing servant leadership. ” Trick or mission?

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

There are case studies of thought leadership, branding, pricing and strategy. Mazars C-suite barometer 2023 – Mazars – United Kingdom Although not specific to professional services, there was a helpful article on unlocking thought leadership through great interviews in June – with insights from former FT and Times writers.

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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.

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Investment in Community: 2020 Strategy and Performance Management Cohort Recap

ClearPoint Strategy

The first ClearPoint Strategy and Performance Management Cohort, a program created and run in partnership with ELGL, wrapped up with raving reviews from participants, mentors and ClearPoint team members. We wanted to take our talent and expertise and deploy it to a cause that we were passionate about. City of Baltimore, MD.

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

By Salesforce’s own account, in the year 2000, the company hired “actors to stage a mock protest outside a Siebel Systems conference. “The End of Software” protest staged by Salesforce in 2000 1. With his leadership, Salesforce has continued to innovate and shape the software and cloud computing industries.

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Say it’s an account manager or an account executive, and they’re in both companies. So an account manager may not be an account manager. And then finally managing responsibilities. You have some jobs that are selling sales managers so they don’t just sell, they also manage people.