Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Flevy

SEPTEMBER 14, 2023

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Your competition and customers are most likely working on their own AI strategy.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Mercuri International

MARCH 8, 2022

Your customers think in terms of value, not product. Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. 8 Traditionally, companies have been able to rely on competitive advantages that they have developed on price, quality or innovation.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52