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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.

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Artificial Intelligence and the Augmented SAM

Mercuri International

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Your competition and customers are most likely working on their own AI strategy.

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Why is value-based selling so important?

Mercuri International

Your customers think in terms of value, not product. Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. Valuation: measuring and managing the value of companies. (3. Stockholm: Mercuri International. 3 Gejrot, B. 4 Copeland, T.E.,

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Say it’s an account manager or an account executive, and they’re in both companies. So an account manager may not be an account manager. And then finally managing responsibilities. You have some jobs that are selling sales managers so they don’t just sell, they also manage people.

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The Ultimate Guide to Personal Branding

Hubspot Sales

Your value proposition might be about you but it's not for you. I started SPANX in 2000 with $5,000 in personal savings and I’ve never taken any outside investments. Keyword phrases could be industry-related ("human resources"), role-related ("talent acquisition manager"), or results-related ("cut hiring costs").