Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. There is more information on branding theory Book review – Managing Brands (kimtasso.com). A key theme that often arises in pitching is how to differentiate.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

The Chapman Group

DECEMBER 8, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 133

Account Management Management Value Proposition Account Planning 133

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Project management, innovation and technology also play an increasing role. Advanced Marketing Management: Principles, skills and tools (kimtasso.com) considers empathic pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Manager Tips

AUGUST 14, 2022

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Upland

AUGUST 29, 2023

For example, a medium-sized retail company may experience a decline in customer satisfaction due to inefficient inventory management. You will need to first provide the necessary information about inventory management software, real-time tracking, and demand forecasting capabilities.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Red Star Kim

FEBRUARY 16, 2023

Managing growth – Superpositioning matrix An article in the April 2020 PM Magazine by Alistair McLeod at Gray Fox Consulting questions whether growth is good for your strategy. “ Get a handle on the collaboration conundrum – take the whole firm’s services to the client (cross-selling reward systems).

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Peter Simoons

FEBRUARY 13, 2022

In a recent round of feedback for one of our Alliance Masterclass, one of the participants concluded that alliance management is not Rocket Science and then others chimed in. They felt that the principles of alliance management are rather simple. Indeed, alliance management is not Rocket Science and its principles are simple!

Management 98

Management Value Proposition Stakeholders Onboarding 98

The Chapman Group

AUGUST 23, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 78

Account Management Management Value Proposition Account Planning 78

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Prepare to be a manager (next year). Management capabilities. Learn how to manage others. Define my values and develop my personal brand.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Luminas Strategy

DECEMBER 12, 2022

Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of Customer Value Management. We suggest this value be quantified in order to “prove” the value delivered to the customer. And those customers, candidly, are at risk.

Management 52

Management Value Proposition Suppliers Customer Value 52

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial. To be the seller your buyer wants, it’s essential that you revisit your value proposition. Make your value proposition mutually-beneficial.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Flevy

MARCH 8, 2022

Due to the difficulty in managing these demands and balancing trade-offs, we cannot address issues like cost, customization, speed, and price in an effective, cross-functional manner. Value Players. Each archetype is characterized by its Customer Value Proposition. These are: Innovators. Premium Players. Customizers.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies. Effective communication and value proposition alignment are key to overcoming this challenge.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

JANUARY 3, 2024

In the intricate world of business operations , the distinction between roles in sales and client management is pivotal. Specifically, sales positions such as Account Executive and Account Manager are critical in driving a business’s success. Who is an Account Manager? Who is an Account Executive?

Account Management 52

Account Management Management Acquisition Account Growth 52

Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. Reveal the value proposition In other words – the hook. Share your vision for the future and package up everything you've learned into a few sentences that defines your irresistible value. It's a simple framework to help create your value proposition. The Measurement.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Red Star Kim

FEBRUARY 21, 2024

What management systems are required? These questions address the components of a value proposition (valuable, differentiated and substantiated). How will you win? The way you will win on the chosen playing field. What capabilities must be in place? The set and configuration of capabilities required to win in the chosen way.

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer. Need from CRM.

Account Management 80

Account Management Management Value Proposition CRM 80

Flevy

JANUARY 31, 2022

Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + Image) / Price Paid. Do You Find Value in This Framework?

Value Proposition 97

Value Proposition Customer Value Banking Innovation 97

Brooks Group

MARCH 7, 2024

Procurement managers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Understanding Procurement Manager Challenges Procurement managers are in a unique position. Is this deserved?

Procurement 68

Procurement Management Decision-making Sales Training 68

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. Value Proposition Customization: Account marketing professionals work on tailoring the value proposition to each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Hubspot Sales

APRIL 12, 2023

With proper sales activity management, you can influence sales objectives and business results. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? 3 Steps to Implementing Sales Activity Management 1.

Management 121

Management CRM Sales Software 121

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Flevy

FEBRUARY 26, 2024

We aim to provide executives and senior managers with a clear understanding of how these KPIs can serve as a compass during Digital Transformation efforts, ensuring that initiatives are data-driven, focused, and aligned with the organization’s strategic vision.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Basic alignment on value drives priority, success, and a long-term partnership. October 11, 2021.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

OCTOBER 24, 2022

There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

SmartKarrot

JANUARY 20, 2021

These catchphrases contain the value proposition. A value proposition is something important for your website. A value proposition is one that supports communications to emphasize on the product, its value, features, target market, and benefits. What is a SaaS Value Proposition?

Value Proposition 10

Value Proposition Communication Onboarding Customer Success 10

Miller Heiman Group

FEBRUARY 13, 2019

When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Meanwhile, your leadership expects you to initiate a top-to-bottom review of your strategic account management plan. Mistake 2: Your Value Proposition Loses Its Relevancy. What to Do Instead.

Account Management 69

Account Management Value Proposition Marketing Management 69

Hubspot Sales

OCTOBER 18, 2022

In HubSpot's recent Sales Strategy Survey of over 1,000 salespeople, we asked real sales managers about the metrics they track to gauge their reps' activity and effectiveness. Productivity Metrics are Managers Tracking in 2022. 47% of the sales managers we surveyed say they track CRM Usage as a key productivity metric.

Management 118

Management CRM Leadership Sales 118

Flevy

AUGUST 20, 2023

It allows organizations to place different segments of customers to be targeted for a value proposition in appropriate quadrants. Research indicates that businesses can succeed with a Dominant Strategy if they offer a value proposition that does the job at least 20% better and 20% cheaper than rivals’ offerings.

Value Proposition 94

Value Proposition Digital Transformation Profitability Innovation 94

Flevy

SEPTEMBER 19, 2023

Blue Ocean is a strategy that advocates fashioning novel markets and Value Propositions that render the competition inconsequential. Value Innovation lies at the core of this strategy, for which uncontested markets are shaped. Let us go into a little more detail about some of the actions. Do You Find Value in This Framework?

Value Proposition 96

Value Proposition Digital Transformation Profitability Innovation 96

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. In this guide, we’ll explore the proven methodologies, insights, and techniques that elevate KAM from mere management to transformational collaboration.

Key Account Management 52

Key Account Management Account Management Management Onboarding 52