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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Averting common mistakes—e.g.,

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Why is value-based selling so important?

Mercuri International

8 Traditionally, companies have been able to rely on competitive advantages that they have developed on price, quality or innovation. Massive investments by both companies and nations in research and development make it more difficult to maintain a leading position in terms of knowledge, innovation and new product development.

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Artificial Intelligence and the Augmented SAM

Mercuri International

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Fostering co-creation and innovation using AI.

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Book review – Managing Brands

Red Star Kim

Other brand book reviews – Brand Leadership By David A Aaker and Erich Joachimsthaler I published the following book review in November 2000 and it’s interesting to consider how things have changed since then. The importance of brands for professional service firms remains a hotly debated subject.

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Accelerate Your Startup’s Growth with the Power of Blitzscaling

Hubspot Sales

As a result, the business model innovators who have succeeded (e.g., At the time, eBay was already one of the largest players in e-commerce, and by the beginning of 2000 already had ten million registered users. One of the most powerful distribution innovations is to combine both strategies.