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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? To what extent will your customers invest in the relationship and view you as a strategic supplier? Clients who believe in joint success and consider you a strategic supplier. Products and services requirements. Culture of innovation.

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! Which means the findings are more than just opinion. You can take these to the bank (or at least to your boss). This study is called How Good Are Managers at Evaluating Sales Problems?

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.