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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

MARCH 23, 2021

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? To what extent will your customers invest in the relationship and view you as a strategic supplier? Clients who believe in joint success and consider you a strategic supplier. Revenue is a vanity number without profit.

Co-Creation 227
Co-Creation Key Account Management Account Management Suppliers 227
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Book review – Managing Brands

Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

Management 130
Management Co-Creation Publishing Leadership 130
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