Remove 2002 Remove Innovation Remove Profitability Remove Suppliers
article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? Culture of innovation. How innovative is your customer? To what extent will your customers invest in the relationship and view you as a strategic supplier? Revenue is a vanity number without profit. Solidarity.

article thumbnail

Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).