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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Innovation. Pass it on.

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Why Business Model Innovation Could Be The Key To Getting Better Results

Luminas Strategy

Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most of us are familiar with other forms of innovation, but the mere mention of this topic may leave you scratching your head. a note from Luminas Founder & CEO, D.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? Culture of innovation. How innovative is your customer? To what extent will your customers invest in the relationship and view you as a strategic supplier? Revenue is a vanity number without profit. Solidarity.

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Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

QYMATIX

The e-commerce juggernaut has unleashed a digital storm, compelling sales managers, and executives to adapt and innovate. Powered by AI and predictive sales software , dynamic pricing is one of the most potent instruments in this battle for relevance and profitability. How do you handle price storage, mainly when changes are volatile?

B2B 52
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Using Crowdsourced Innovation in the Real World

Planview

Having a well-defined innovation strategy is more important than ever. To keep up with the modern professional landscape, companies must create an innovation culture that constantly looks for new ways to meet the needs of the customer. One way to do that is through crowdsourced innovation. Crowdsourcing Innovation Effectively.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Operational efficiency rises up the strategic agenda.

Marketing 130
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Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

QYMATIX

The e-commerce juggernaut has unleashed a digital storm, compelling sales managers, and executives to adapt and innovate. Powered by AI and predictive sales software , dynamic pricing is one of the most potent instruments in this battle for relevance and profitability. How do you handle price storage, mainly when changes are volatile?

B2B 40