Account Manager Tips

OCTOBER 11, 2021

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Improve reliability, scalability or innovation. Customers, competitors and suppliers Trends. Bad key account managers don't prepare.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Jermaine Edwards

MAY 27, 2020

2 – Technology and Innovation. What new technology and innovations are coming into the marketplace? Among the many suppliers your customers have to engage with, your decision to do the work and show up as the expert will transform how you are viewed. Where is your customer currently investing? And most will just not do it!

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

Cosawi

FEBRUARY 27, 2023

When well-executed, account-based marketing provides a pathway to anticipating where the customer is trying to go and helping the customer get to where they want to go sooner, less expensively and with greater value realization. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Jermaine Edwards

NOVEMBER 25, 2021

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. They have an interest in the success of a relationship or project and can be within or outside the organisation that is sponsoring a project or is most impacted by the relationship.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130