KAM With Passion
NOVEMBER 11, 2020
What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.
Account Manager Tips
OCTOBER 11, 2021
Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Improve reliability, scalability or innovation. Customers, competitors and suppliers Trends. Only the ones you want to keep! Efficiency.
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Jermaine Edwards
MAY 27, 2020
2 – Technology and Innovation. What new technology and innovations are coming into the marketplace? Among the many suppliers your customers have to engage with, your decision to do the work and show up as the expert will transform how you are viewed. Where is your customer currently investing? And most will just not do it!
Cosawi
FEBRUARY 27, 2023
When well-executed, account-based marketing provides a pathway to anticipating where the customer is trying to go and helping the customer get to where they want to go sooner, less expensively and with greater value realization. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.
Jermaine Edwards
NOVEMBER 25, 2021
The approach you take to managing stakeholders will also be guided by the history with the customer, their business size, their willingness to embrace innovation in their business, their appetite for growth and the project you are working on. The Stakeholder Reality.
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