article thumbnail

The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!

SmartKarrot

Almost every SaaS B2B Company trusts the net promoter score to assess its profitability and success in the true sense. The NPS was developed in 2003 by Fred Reichheld of Bain & Company as a customer loyalty metric. Net Promoter Score is a metric of business growth. Net Promoter Score: Everything You Need to Know.