The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!
SmartKarrot
AUGUST 23, 2022
The NPS was developed in 2003 by Fred Reichheld of Bain & Company as a customer loyalty metric. Net Promoter Score is a metric of business growth. The underlying logic is how the NPS should be simple for every stakeholder to understand and interpret. The Net Promoter Score is based on a solitary question.
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