Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? But I’m really interested in executive engagement, and I’ve written on that.
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