3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. This leads to having more strategically significant customers (SSCs), and your company makes more money. The Peppers & Rogers Group established the IDIC CRM model in 2004. IDIC CRM Model.
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