Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.
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