Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. A brand is a promise that it will deliver a set of attributes.

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

DECEMBER 14, 2021

I got my start skydiving and marketing at the exact same time, which is 2005. They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. That’s one of the cues, is this incredibly innovative. Jenny 01:36.

Internet 52

Internet Digitalization Advertising Supply Chain 52