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Remove 2005 Remove Co-Creation Remove Innovation Remove Leadership
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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. A process for internal and external value co-creation. Turning lemons into lemonade. 4: Focus on value.

Co-Creation 520
Co-Creation Suppliers Management Supply Chain 520
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Book review – Managing Brands

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130
Management Co-Creation Publishing Leadership 130
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