QYMATIX

OCTOBER 11, 2021

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Ravishanker and S. Michael Schrage.

B2B 52

B2B Profitability Sales Analytics Customer Value 52

QYMATIX

OCTOBER 11, 2021

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Ravishanker and S. Michael Schrage.

B2B 40

B2B Profitability Customer Value Acquisition 40

QYMATIX

OCTOBER 11, 2021

Zunächst ein paar Definitionen: Experten im B2B Vertrieb und Marketing definieren Customer Lifetime Value (CLV oder häufig CLTV), Lifetime Value (LTV) oder Lifetime Customer Value (LCV) als den Deckungsbeitrag, der der gesamten Kundenbeziehung zugerechnet wird. Startup Killer: the Cost of Customer Acquisition.

B2B 40

B2B Acquisition Sales Analytics Customer Value 40