QYMATIX

OCTOBER 11, 2021

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. How can you calculate CLV?

B2B 52

B2B Profitability Sales Analytics Customer Value 52

QYMATIX

OCTOBER 11, 2021

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. How can you calculate CLV?

B2B 40

B2B Profitability Customer Value Acquisition 40

QYMATIX

OCTOBER 11, 2021

Vorhersage-Modelle zum LTV können unterschiedlich ausgefeilt sein und reichen von grundlegenden empirischen Annahmen bis hin zum Einsatz ausgefeilter Predictive Analytics Methoden und -Techniken. Unabhängig von der Definition und Berechnung des LTV ist eines klar: Jeder Manager sollte bestrebt sein, ihn zu verbessern. Hanssens, B.

B2B 40

B2B Acquisition Sales Analytics Customer Value 40