QYMATIX

OCTOBER 11, 2021

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. This argument is flawed.

B2B 52

B2B Profitability Sales Analytics Customer Value 52

QYMATIX

OCTOBER 11, 2021

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. This argument is flawed.

B2B 40

B2B Profitability Customer Value Acquisition 40

QYMATIX

OCTOBER 11, 2021

BERECHNEN SIE JETZT DEN ROI VON QYMATIX PREDICTIVE SALES SOFTWARE. Kostenloses eBook zum gratis Download: Customer Lifetime Value steigern mit Predictive Sales Analytics. Sriram (2006), “Modeling Customer Lifetime Value,” Journal of Service Research, 9, 2 (November). Startup Killer: the Cost of Customer Acquisition.

B2B 40

B2B Acquisition Sales Analytics Customer Value 40