Equipped for the Inevitable: The Owens Corning Story
Luminas Strategy
JULY 27, 2023
In 2005 and 2006 the U.S. By taking a rigorous approach with the customer, the account team was able to clearly define the specific needs of their customer, build a customer-specific plan that facilitated co-creation of win-win solutions, and measure their successes and failures together.
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